Despite all the work LIPOR has done to educate and raise awareness, the recycling statistics are not encouraging. A strong campaign is needed, which holds citizens accountable for their carelessness and calls for a new attitude.
The lack of responsibility about recycling is like a serious illness, which shames and harms, but is curable. “Recicla-te” is a website, a motto and a vote of confidence in transformation. From other people’s stories to step-by-step processes to solve the problem, from street screening to distribution of recycling kits, all the messages called for change.