Inspired by the region's motto – “The natural destination” – we developed a TV, press and online campaign to promote Lands of Trás-os-Montes as a destination of excellence and diversity. Based on the idea of routine, we challenged Portuguese people to rethink their daily habits, their entertainment plans for the next day, the next week or their next holiday. And from the Lands of Trás-os-Montes only good ideas came to break the routine.
